Michelle Taite is the Chief Marketing Officer of Mailchimp at Intuit. She leads Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally. In this role, Michelle works to bridge performance with the creative and emotional pieces of the brand by connecting small and mid-market businesses around the world with the tools to help them grow, empowering them with content and community, and inspiring them to stay true to themselves.

As a brand fanatic, Michelle has a history of launching, growing, and leading global brands through innovation and breakthrough communication. She has tremendous expertise ranging from business model innovation to market research, performance marketing, and integrated campaigns that uniquely position traditional media, social platforms, digital performance channels, and event programs to drive accelerated growth. Previously, Michelle was the Vice President of Global Marketing for QuickBooks at Intuit where she was responsible for the brand’s global communications, market research, and product marketing and innovation leading to disruptive offerings from the brand to help small businesses prosper. During her time with QuickBooks, she also helped reposition and relaunch the QuickBooks’ brand as the one smart platform that brings together all the tools to run your business.