Peter Field
Marketing Consultant
Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 25 years. Effectiveness case study analysis underpins much of his work, which includes a number of well-known texts in partnership with Les Binet: Marketing in the Era of Accountability, The Long and The Short of it, Media in Focus, Effectiveness in Context, and The 5 Principles of Growth in B2B Marketing.
Other important authored and co-authored marketing and advertising texts include: Brand Immortality, Advertising in Recession – Long, Short or Dark?, The Link Between Creativity and Effectiveness, Selling Creativity Short, Why aren’t we doing this?, The Crisis in Creative Effectiveness, The Alchemy of Effectiveness, To ESOV and Beyond and chapters in Eat Your Greens, The Effectiveness Code and the Sage Handbook of Advertising. Peter has a global reputation as an effectiveness expert and communicator and speaks and consults on this topic regularly around the world.
Other important authored and co-authored marketing and advertising texts include: Brand Immortality, Advertising in Recession – Long, Short or Dark?, The Link Between Creativity and Effectiveness, Selling Creativity Short, Why aren’t we doing this?, The Crisis in Creative Effectiveness, The Alchemy of Effectiveness, To ESOV and Beyond and chapters in Eat Your Greens, The Effectiveness Code and the Sage Handbook of Advertising. Peter has a global reputation as an effectiveness expert and communicator and speaks and consults on this topic regularly around the world.