Before founding Ogilvy’s Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Management today and Impact, and also occasional pieces for Wired. He is the author of three books: ‘The Wiki Man,’ the best-selling ‘Alchemy, The surprising Power of Ideas which don't make Sense,’ published in multiple countries and, co-written with his former colleague Pete Dyson, ‘Transport For Humans’ on the behavioural science of transport. He is the host on the podcast OnBrand with ALF and he has joined forces with MAD//Masters to lead a 12 week CPD accredited personal development programme to help marketers adapt, make sense of accelerated disruption and use the tried and tested recipe of using creativity, innovation and behavioural science to their competitive advantage.  He is a trustee of the Benjamin Franklin House in London, on the Development committee of the National Gallery and a Patron of Rochester Cathedral.