9:30 AM - 10:10 AM | Main Stage
Masters of the Balancing Act: Strategising for Tomorrow's Audience -- plus Q&A
Les Binet and Peter Field’s seminal work, “The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies” turns 10 this June and The ‘Godfathers of Effectiveness’, will take the stage to explore marketing today, look ahead to the next ten years and provide insight on future-proofing your marketing strategies.