Former marketing professor, PhD and renowned marketing maverick Mark Ritson ties together the day’s learnings in this no nonsense keynote. Reflecting on cold hard facts in the form of data, trends and consumer behaviours, Mark will give attendees an honest and refreshing assessment of the marketing horizon, looking beyond 2024. Marketers will learn how to identify what does matter and dismiss what doesn’t, spotlighting a strategy that is solid, smart and future-proofed. Give your marketing the edge it needs to stand out.
 

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